SAMPLE COMPETENCE
SO THAT YOUR SAMPLE IS AS UNRANDOM AS YOUR TARGET GROUP
Dispensing with the classic random sample and using quota samples is not arbitrary or by chance. On the contrary, these represent a wide range of precisely considered mechanisms to ensure response quality in studies.
The practical value of a panel for sampling does not consist of the most addressees possible. Rather, the advantage is in broad representation of all population groups in the entire panel, the ability to quickly identify special target groups within the panel, enthusiastic participation and good response quality of the desired participants in individual projects.
That’s why we offer our panel for your sample:
- Active recruiting for balanced distribution of characteristics among all panelists
- Ongoing profiling of participants for rapid identification of special target groups in the panel
- Random selection among all panelists whose profile is appropriate for participating in a special survey
- Quota control for targeted over-representation of difficult target groups (boost sample)
We specialise in your sample!
You want to:
SOCIAL MEDIA