› Overview
› Panel Quality
› Recruitment
› Maintenance
› ESOMAR 26
› Project Quality
› Service Quality
 |
 |
 |
As panel providers, our aim is to provide our clients with a pool of addresses from which separate samples/target groups can be drawn for all kinds of studies; respondents who will give honest, trustworthy answers to the client's questions.
But how can we ensure that the panel as a whole is, and remains, reliable? That all the members of the panel remain willing to participate? In short, that enough reliable answers can be generated from an existing address pool in the time required?
In summary, panel quality can be divided into two main areas: recruiting respondents for the panel and maintaining or managing the panel.
You will find more on these two areas here:
Panel recruitment
Panel maintenance
As a quality-driven provider of international online access panels, ODC Services GmbH works in accordance with the "Guidelines on conducting research over the internet" published by ESOMAR.
"ESOMAR 26" lists questions which research buyers should ask their panel providers. In the context of its extensive quality concept, ODC Services GmbH now provides a list of answers to these questions published by ESOMAR.
