ODC Services - Panel Maintenance

QUALITY

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› Panel Quality

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› ESOMAR 26

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› Service Quality

To live up to the high standards required of a quality panel, we apply a multitude of different measures in the field of panel maintenance and management.
These include:

Invitation of panelists based on the ODC Panelist Motivation Score©

This is a model for measuring the individual motivation of panel members to take part in surveys.
Calculation by means of an algorithm which considers the following variables:
- Number of invitations
- Answer status (non-response, quotafull, screenout, dropout, complete)
- Level of bonus points
Panelists will be invited to surveys with different participation probabilities according to this model
1. Low panelist frustration level
2. Maintenance of participation willingness
3. Stimulus for deliberately giving false answers is reduced

Maximum of 14 complete interviews a year per panellist with 2 complete interviews a month at most
Panellists must re-register in the panel every 12 months, but may also do so regularly and constantly
Constant monitoring of the incentive system
Open and honest communication with the panellists to raise their understanding for the need for market research and the seriousness of our business
Raising participant's willingness to take part by means of various activities such as: photo competitions, football betting communities, quick polls, draws, feedback on results ...

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QUALITY › Overview › Panel Quality › Recruitment › Maintenance › ESOMAR 26 › Project Quality › Service Quality	To live up to the high standards required of a quality panel, we apply a multitude of different measures in the field of panel maintenance and management. These include: Invitation of panelists based on the ODC Panelist Motivation Score© This is a model for measuring the individual motivation of panel members to take part in surveys. Calculation by means of an algorithm which considers the following variables: Number of invitations Answer status (non-response, quotafull, screenout, dropout, complete) Level of bonus points Panelists will be invited to surveys with different participation probabilities according to this model Low panelist frustration level Maintenance of participation willingness Stimulus for deliberately giving false answers is reduced Maximum of 14 complete interviews a year per panellist with 2 complete interviews a month at most Panellists must re-register in the panel every 12 months, but may also do so regularly and constantly Constant monitoring of the incentive system Open and honest communication with the panellists to raise their understanding for the need for market research and the seriousness of our business Raising participant's willingness to take part by means of various activities such as: photo competitions, football betting communities, quick polls, draws, feedback on results ...