› Overview
› Panel Quality
› Project Quality
› Service Quality
Over the last few years, online market research - especially using online access panels - has developed at record speed: it is hardly possible to imagine market research methods without it. At the same time, however, the subject of quality is of vital importance to ensure that results are valid and substantive. But which quality criteria are important? What needs to be borne in mind in order to end up with reliable data?
We provide online field research services with a high claim to quality, so it is especially important to us to practice wide-ranging, holistic quality management.
We are convinced that ultimately, the only way to carry out high-quality, reliable online market research is to take into account all the quality aspects mentioned here. After all, even if a panel meets the highest quality standards in terms of recruitment and maintenance, the data acquired using this panel will only be significant to a limited extent if errors are made in the design and programming of questionnaires or the target group screening method. Even if a market researcher designs a high-quality questionnaire, with a 'bad' panel or a lack of technological possibilities he or she will get unreliable feedback on the questions.
On the following pages, we would like to introduce you to the different aspects of our quality management:
 Panel Quality |
 Project Quality |
 Service Quality |
