› Overview
› Team
› Careers
› News
› Events
› Presse
› Publications
› References
Always the latest news Stay up to date with our ODC RSS-Feed
Here you can find all news regarding ODC Services and our Online Access Panel opinion people:
ODC Panelist Motivation Score©
(September 11th 2008)
ODC adopts Panelist Motivation Score©, as a result of this method, the member's willingness to participate can be stabilized or even improved. The tendency to give false answers is reduced and a lower rate of deregistration can be observed.
Please find more information at our panelmaintenance website.
First apprentice at ODC
(September 4th 2008)
ODC welcomes Dominic Fumelli, our first apprentice for market and empirical social research.
Please find an overview of the our team here.
opinion people launching a new panel in Belgium
(September 2nd 2008)
Since August 2008 the ODC panel community opinion people had been further increased.
So above all the panels were developed by intensified recruiting measures. Additionally ODC is proud to announce the launch of a further panel in Belgium.
Please find an overview of the our panels here.
"ODC No-Dopes" enter Munich Company Triathlon
(July 22th, 2008)
The "ODC No-Dopes" are entering the Munich Company Triathlon which takes place on 27th July.The team, consisting of Michael Baierl (running), Ben Hill (Swimming) and Christoph Irmer (cycling) have to complete the Olympic distance of 1.5km swimming, 40km cycling and finish off with 10km running. Word has it, due to the current fitness of the 3 men, that the most fitting motto is: "It's taking part that counts"!
www.muenchentriathlon.de
Lower response due to holidays in europe
(July 2nd, 2008)
Note: Dear customer, please note that following our experiences during the summer holidays the response rates at surveys are dropping significantly. This may have some influence on the field time. Following is a abstract of the summer holiday of all panel countries:
Germany: 23.06. - 15.09.
UK: 19.07. - 31.08.
France: 04.07. - 01.09.
Spain: 01.07.-midth of september
Italy: 08.06. - 14.09.
Austria: 28.06. - 06.09.
Poland: 21.06. - 31.08.
Netherlands: 05.05 - 31.08.
Panellist Motivation Model helps avoiding lower response rates and quality
(July 1st, 2008)
If panel participants do not belong to the target groups of surveys several times consecutively, this may have a negative effect on the willingness to participate and on the quality of answers in surveys.With a scoring model, panelists, who didn't qualify for a survey due to target group restrictions, are invited to high incidence surveys preferably. This way several consecutive screenouts shall be avoided. Negative effects, as described above, shall be eliminated or at least minimized.
Learn more about this method in an paper by Christoph Bender.
ODC Services at the BVM Congress 2008
(June 16th 2008)
Convergence, communication and consumer-advertising and mediums in the "attention society" were the main topics at the this year's 43rd Congress of German Marketing Research. You can find a short retrospect and the winners of our EM Quiz here.
ODC Services is Main Sponsor of the BVM Congress 2008
(April 28th 2008)
On June 5 and 6, 2008, experts in marketing, media and opinion research as well as marketing, sales promotion and media will get together as guests of the BVM at the 43rd Congress of German Marketing Research held at the CongressCenter Hamburg (CCH). As a Main Sponsor ODC Services will contribute to the success of the meeting with an Internet Lounge. We're looking forward to meet with our friends and customers at this highlight of the market research industry and are expecting two exciting and successfull days. Of course we have a special surprise for the
guests of our Internet Lounge.
ODC with lectures at the German society for online research (DGOF) conference(April 2nd 2008)
The German society for online research (DGOF) once again organized their annual conference on the innovations and studies from the world of online market studies to be introduced and discussed. ODC services contributed with two lectures to the program and to the discussion: The first lecture, "A Panelists Scoring Model for at Even Allocation of Surveys with Different Incidences" from Christoph Bender, was about a calculated motivation level for panelists. In the second lecture, "Respondent Authenticity" , held by Bernd Wachter (Psyma) and Christoph Bender, the authentication of users by their typing behavior was introduced. Both lectures were appreciated and led to exciting discussions.Further highlights of ODC's visit to Hamburg were a football game at the famous "Millerntor" stadium and the GOR Party at the "Funky Pussy Club".
.comdirect is winner of the GOR "Best Practice" award, sponsored by ODC(March 28th 2008)
Christian Sothmann and Olde Lorenzen-Schmidt, .comdirect AG, won the "Best Practice in der betrieblichen Online-Marktforschungs-Praxis" award. The prize was awarded in context of this year's GOR conference in Hamburg.
Sothmann and Lorenzen Schmidt convinced jury and public equally with their lecture "Lead-optimierte Antragsprozesse im A/B-Test", which presented a method where improvements in lead quantity and usability settings can be made measurable via real life test scenarios in analogy to a/b test method on quantitative and qualitative level .new team members at ODC
(March 7th 2008)
Michael Baierl is our new Senior Sales Manager in the ODC Services GmbH team since March 1st. His responsibilities comprise aquisition of prospects and customer support. Thanks to his working experience as Sales Manager at Greenfield Online Inc. and Managing Partner of Panelbiz GmbH he brings extensive industry knowledge.At April 15th, 2008, 35 year old Ben Hill will join ODC Services as Sales Director. Task of the native born English will be development of the sales team and conception and coordiation of our business internationalization. Prior to joining ODC he was Sales Manager at Behringer International GmbH.
Mariana Chaumont will join the Panel-Management team as Support Agent. The Argentine speaks five languages and has international experience in customer service and marketing and will be responsible for the opinion people panelsupport.
Find more information about our team here.
opinion people launched new panel in the Netherlands
(February 3rd 2008)
Since July 2007 the ODC panel community opinion people had been further increased.
So above all the panels were developed by intensified recruiting measures. Additionally ODC is proud to announce the launch of a further panel in the Netherlands.
Please find an overview of the our panels here.
GP and ODC analysing trends
(Februar 1st 2008)
The social science and market research institute GP Forschungsgruppe and ODC Services scrutinized current trends and long-term values and attitudes in Germany. The study named "Zeitsensor" (in german only) has the aim to be much more than just a standard trendletter. Please find an overview of all published edition (topics: "Klimawandel", "Lebensqualität", "Gesundheitsprävention" and "Geld und Kredit") at www.zeitsensor.de.
ODC launches new website
(January 30th 2008)
We restructured the content of our website www.odc-services.com.
In the section quality we would like to introduce you to the different aspects of our wide-ranging, holistic quality management. Furthermore the new site is valid HTML 4.01 Transitional, meeting the W3C standards.
news-archive
