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Here you can find dates of trade fairs with ODC Services presence and speeches held by employees:
upcoming events:
Research & Results 2008
The Research & Results 2008 is the German trade show for the market research industry with a clear focus on business networking. The previous events in 2006 and 2007 were extremely successful.
The Research & Results 2008 will take place in Munich at the M,O,C, Convention Centre from 18 - 19 November 2008 with opening hours from 09.00 - 18.00 hrs. Admission is free for registered visitors. Visit us at booth 187 hall 1.
Additionally Mathias Peichl and Christoph Irmer will give a lecture entitled: "Ganzheitliches Qualitätsmanagement in Online-Access-Panels" (holistic quality management in online access panels) on September 18th at 9:30 in room 3. We look forward to your attendance!
Find more information here:
ESOMAR PANEL RESEARCH 2008
The research industry as a whole is at the edge of a new era where clients and providers are looking for partnerships to invest in the future of business. At the same time, facts are showing us that a decreasing number of clients view online research as a valuable decision-making tool. Has the online panel industry been too absorbed by its own issues and lost perspective? Time to zoom out and look at the bigger business spectrum whilst pushing for internal excellence!
At the ESOMAR Panel Research 2008 Conference in Dublin (Octobre 21-23th), the Panel Research Industry is placed in a broader context, exploring and confronting the roles of suppliers, agencies and end-clients.
More informationen:
Past events:
43. Congress of the German market study
On June 5 and 6, 2008, experts in marketing, media and opinion research as well as marketing, sales promotion and media will get together as guests of the BVM at the 43rd Congress of German Marketing Research held at the CongressCenter Hamburg (CCH). Themed "Convergence, Communication and Consumer: Advertising and Media in the 'Attention Society'", the congress will feature discussions of speakers and congress participants about the latest trends, novel insights and innovative instruments in advertising and research of media impacts.
More informationen (in german only):
GENERAL ONLINE RESEARCH '08
From March 10 to 12, GOR 2008 will open its gates in Hamburg to online researches all over Germany and Europe this year where the latest developments and trends in the wide filed of online research will be discussed. Among the invited speakers will be Christoph Bender, Director of Panel Management at ODC Services GmbH with his talk "A Panelists Scoring Model for an even allocation of surveys with different incidences".
Moreover, ODC Services GmbH will be main sponsor of the newly-arranged competition "Best-Practice in Online Marketing Research".
More informationen:
Research & Results 2007
The german magazine for media, market- and marketing results, Research & Results, is going to host the second german trade fair for market research in munich.
The premiere of Research & Results 2006, the first German trade show for the market research industry with a clear focus on business networking, was extremely successful.
The Research & Results 2007 show will take place in Munich at the M,O,C, Convention Centre from 20 - 21 November 2007, being open from 09.00 - 18.00 hrs. Admission is free for registered visitors. Meet ODC Services at our booth.
Find more information here:
ESOMAR PANEL RESEARCH 2007
"Good quality, good business" is the headline this year at the Esomar Panel Research Conference in Orlando, October 28th to 30th. As the Online Panel Research industry continues to grow, so does the media attention surrounding online research. Thus it is more important than ever to take away client concerns and establish the integrity of panel research.
This year Christoph Irmer (ODC) is invited as speaker and will give a lecture entitled:
Respondent authenticity
A biometrical approach to authenticate panellists
Find more information here:
GOR poster dissertation
At this year General Online Research Conference in Leipzig Christoph Irmer and Mathias Peichl (ODC) presented, together with Dr. Olaf Wenzel (Skopos GmbH & Co.KG), a poster dissertation about Paneloverlap.
It is important to ensure that members of a panel as possible are not registered in other panels. This is so that we can minimise the risk of multiple answers (if clients conduct their studies with several panel suppliers) and keep the number of so-called "incentive-hunters" in the panel to a minimum.
In order to find out how high the panel-overlap with other panel suppliers actually is, ODC Services conducted an internal study. Using the RRT method (Randomised Response Technique), a panel-overlap of 4% is found with 707 respondents in the German opinion people panels. With the RRT method, we don't ask about participation in our panels in the usual way. In fact, we use special question technology to achieve realistic values about sensitive topics. This low score of 4% confirms our belief that we should continue to recruit actively and use as varied a range of recruiting sources as possible (offline and online).
Have a look at the poster here: panel overlap and learning effects on panelists (pdf)
BVM 2007
The 42nd Congress of German Market Research will take place in June, 28th and 29th, in Frankfurt am Main. The Congress will deal with the topics "Brand and Brand Value" and "Brand Communication". Brands are value drivers and more and more the most valuable future asset of a company. The Congress of German Market Research will deal with current questions of brand development and -leading. We're looking forward to meet you at our booth!
Find more information here:
GENERAL ONLINE RESEARCH '07
The 9th International GOR Conference 2007 will take place in March, 26-28th, at the University of Leipzig, Germany. Conference topics include theories, methods, and findings concerning social and business aspects of the Internet and mobile communication.
The aim of the conference is to document the progress of Internet science, innovative developments, and practical experience.
Of course, ODC Services will be there to share experiences and ideas.
Find more information here:
ESOMAR Panel Research Conference
"Quality remains a great concern for the whole industry". This sentence will be the focus at the Esomar Panel Research Conference in Barcelona, November 27th to 29th. Panel research continues to grow and receive the lion's share of budgets. With the expansion of online, questions of quality, integrity, respondent experience and panel ethics are as relevant now as ever. Share your thinking about and visit us, at our booth at the conference!
Find more information here:
Research & Results 2006
The german magazine for media, market- and marketing results, Research & Results, is going to host the first german trade fair for market research in munich.
The event will take place in November, the 15th and 16th, at the M.O.C. in munich. Meet ODC Services at our booth nr. 1108.
Find more information here:
Review: MRS Conference
Online research offers speed, volume and costs efficiency, but what of quality? And, with the rise of new qualitative techniques, are researchers taking full advantage of the medium? Where is the online market heading? These are the questions, which were discussed at the MRS conference in London, on October, the 3rd, 2006. Christoph Irmer gave a lecture on "Quality in Online Access Panels" (download pdf).
Find more information here:
Review: GOR 2006
This year at the GOR in Bielefeld, 400 visitors were able to exchange innovative developments and practical experiences in the field of internet, - online- and mobile communication. ODC Services presented a large agenda with information about their services to their clients. We are happy to have socialised with so many new and interesting people and to have met many known faces as well and we are very excited what the next months will bring.
Find more information here:
Review: BVM 2006
On this years may, the 4th and 5th, Nuremberg was the meeting point for market researchers from all over Germany and neighbour countries. The congress dealt with chances and risks of new information- and communication-media for the business. Furthermore there was a gala diner with the german market research award ceremony and the trade fair, where institutes and market research providers, ODC Services amongst them, presented their company.
Find more information here:
upcoming events:
Research & Results 2008
The Research & Results 2008 is the German trade show for the market research industry with a clear focus on business networking. The previous events in 2006 and 2007 were extremely successful.The Research & Results 2008 will take place in Munich at the M,O,C, Convention Centre from 18 - 19 November 2008 with opening hours from 09.00 - 18.00 hrs. Admission is free for registered visitors. Visit us at booth 187 hall 1.
Additionally Mathias Peichl and Christoph Irmer will give a lecture entitled: "Ganzheitliches Qualitätsmanagement in Online-Access-Panels" (holistic quality management in online access panels) on September 18th at 9:30 in room 3. We look forward to your attendance!
Find more information here:
ESOMAR PANEL RESEARCH 2008
The research industry as a whole is at the edge of a new era where clients and providers are looking for partnerships to invest in the future of business. At the same time, facts are showing us that a decreasing number of clients view online research as a valuable decision-making tool. Has the online panel industry been too absorbed by its own issues and lost perspective? Time to zoom out and look at the bigger business spectrum whilst pushing for internal excellence!At the ESOMAR Panel Research 2008 Conference in Dublin (Octobre 21-23th), the Panel Research Industry is placed in a broader context, exploring and confronting the roles of suppliers, agencies and end-clients.
More informationen:
Past events:
43. Congress of the German market study
On June 5 and 6, 2008, experts in marketing, media and opinion research as well as marketing, sales promotion and media will get together as guests of the BVM at the 43rd Congress of German Marketing Research held at the CongressCenter Hamburg (CCH). Themed "Convergence, Communication and Consumer: Advertising and Media in the 'Attention Society'", the congress will feature discussions of speakers and congress participants about the latest trends, novel insights and innovative instruments in advertising and research of media impacts.
More informationen (in german only):
GENERAL ONLINE RESEARCH '08
From March 10 to 12, GOR 2008 will open its gates in Hamburg to online researches all over Germany and Europe this year where the latest developments and trends in the wide filed of online research will be discussed. Among the invited speakers will be Christoph Bender, Director of Panel Management at ODC Services GmbH with his talk "A Panelists Scoring Model for an even allocation of surveys with different incidences". Moreover, ODC Services GmbH will be main sponsor of the newly-arranged competition "Best-Practice in Online Marketing Research".
More informationen:
Research & Results 2007
The german magazine for media, market- and marketing results, Research & Results, is going to host the second german trade fair for market research in munich.The premiere of Research & Results 2006, the first German trade show for the market research industry with a clear focus on business networking, was extremely successful.
The Research & Results 2007 show will take place in Munich at the M,O,C, Convention Centre from 20 - 21 November 2007, being open from 09.00 - 18.00 hrs. Admission is free for registered visitors. Meet ODC Services at our booth.
Find more information here:
ESOMAR PANEL RESEARCH 2007
"Good quality, good business" is the headline this year at the Esomar Panel Research Conference in Orlando, October 28th to 30th. As the Online Panel Research industry continues to grow, so does the media attention surrounding online research. Thus it is more important than ever to take away client concerns and establish the integrity of panel research. This year Christoph Irmer (ODC) is invited as speaker and will give a lecture entitled:
Respondent authenticity
A biometrical approach to authenticate panellists
Find more information here:
GOR poster dissertation
At this year General Online Research Conference in Leipzig Christoph Irmer and Mathias Peichl (ODC) presented, together with Dr. Olaf Wenzel (Skopos GmbH & Co.KG), a poster dissertation about Paneloverlap.It is important to ensure that members of a panel as possible are not registered in other panels. This is so that we can minimise the risk of multiple answers (if clients conduct their studies with several panel suppliers) and keep the number of so-called "incentive-hunters" in the panel to a minimum.
In order to find out how high the panel-overlap with other panel suppliers actually is, ODC Services conducted an internal study. Using the RRT method (Randomised Response Technique), a panel-overlap of 4% is found with 707 respondents in the German opinion people panels. With the RRT method, we don't ask about participation in our panels in the usual way. In fact, we use special question technology to achieve realistic values about sensitive topics. This low score of 4% confirms our belief that we should continue to recruit actively and use as varied a range of recruiting sources as possible (offline and online).
Have a look at the poster here: panel overlap and learning effects on panelists (pdf)
BVM 2007
The 42nd Congress of German Market Research will take place in June, 28th and 29th, in Frankfurt am Main. The Congress will deal with the topics "Brand and Brand Value" and "Brand Communication". Brands are value drivers and more and more the most valuable future asset of a company. The Congress of German Market Research will deal with current questions of brand development and -leading. We're looking forward to meet you at our booth!
Find more information here:
GENERAL ONLINE RESEARCH '07
The 9th International GOR Conference 2007 will take place in March, 26-28th, at the University of Leipzig, Germany. Conference topics include theories, methods, and findings concerning social and business aspects of the Internet and mobile communication.The aim of the conference is to document the progress of Internet science, innovative developments, and practical experience.
Of course, ODC Services will be there to share experiences and ideas.
Find more information here:
ESOMAR Panel Research Conference
"Quality remains a great concern for the whole industry". This sentence will be the focus at the Esomar Panel Research Conference in Barcelona, November 27th to 29th. Panel research continues to grow and receive the lion's share of budgets. With the expansion of online, questions of quality, integrity, respondent experience and panel ethics are as relevant now as ever. Share your thinking about and visit us, at our booth at the conference! Find more information here:
Research & Results 2006
The german magazine for media, market- and marketing results, Research & Results, is going to host the first german trade fair for market research in munich.The event will take place in November, the 15th and 16th, at the M.O.C. in munich. Meet ODC Services at our booth nr. 1108.
Find more information here:
Review: MRS Conference
Online research offers speed, volume and costs efficiency, but what of quality? And, with the rise of new qualitative techniques, are researchers taking full advantage of the medium? Where is the online market heading? These are the questions, which were discussed at the MRS conference in London, on October, the 3rd, 2006. Christoph Irmer gave a lecture on "Quality in Online Access Panels" (download pdf). Find more information here:
Review: GOR 2006
This year at the GOR in Bielefeld, 400 visitors were able to exchange innovative developments and practical experiences in the field of internet, - online- and mobile communication. ODC Services presented a large agenda with information about their services to their clients. We are happy to have socialised with so many new and interesting people and to have met many known faces as well and we are very excited what the next months will bring. Find more information here:
Review: BVM 2006
On this years may, the 4th and 5th, Nuremberg was the meeting point for market researchers from all over Germany and neighbour countries. The congress dealt with chances and risks of new information- and communication-media for the business. Furthermore there was a gala diner with the german market research award ceremony and the trade fair, where institutes and market research providers, ODC Services amongst them, presented their company. Find more information here:
