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Here you can find dates of trade fairs with ODC Services presence and speeches held by employees:
upcoming events:
45. BVM Congress (16th - 18th June)
Open Innovation and Co-Creation, Crowdsourcing and Mass Customization are only some of the nowadays most used word expressions in the Branding, Marketing and Market Research world. Those are the center of the topics to be discussed in Bonn at the 45. BVM Congresses.
It is not decided yet, who from our team will attend this congress. But one thing is sure: ODC Services will be there!
We will keep you inform!
More Information:
GOR Conference 2010 (26th - 28th May)
Steffi Preiss, Florian Tress and Christoph Irmer will attend the GOR Conference. The focus of the GOR is the discussion of basic research, innovative developments, and practical experiences in the field of online research.
Based on our experiences and knowledge our team will held two speeches:
Thursday, May 27th, 12pm
![Are well-selected panelists better respondents? Insights into the effect of a master screener on panel performance and data quality]()
Friday, May 28th, 2.15pm - together with Thomas Donath, Managing Director of Nordlight Research.
![Is the Crowd wise enough to predict the Election Results for the German]()
More Information:
NEON Plenum
(23rd April 2010)
NEON encourages an exchange of opinions about the possibilities of online research and the needs of the market participants. On doing so, NEON wishes to publicly communicate orientation and transparency in reference to the quality of online market research.
At the NEON plenum on 23rd Arpil 2010, the following questions were addressed:
Qualitative Online-Forschung: welchen Beitrag kann sie leisten?
Eintauchen und zuhoeren: Die Ermittlung tiefgehender Consumer Insights mithilfe von Weblog Befragungen
More Information:
past events:
Mobile Research Conference 2010 (8th - 9th March)
Our dear colleague and Director of Panel Management Christoph Bender will attend the Mobile Research Conference in London to learn and share insights and latest developments in Mobile Research.
The Mobile Research Conference is the only industry event entirely dedicated to mobile surveys, connecting scientific research and best corporate practice.
More Information:
AIMRI (5th March)
Our international Sales Manager and native Italian, Silvia Fracchia, flys to Rome to attend the AIMRI Meeting: "Panel research revisited" . The meeting will be focused on topics like "Problems with overlapping panels" or "How to retain the enthusiasm of the panellists?".
More Information:
Research & Results 2009 (28th - 29th October)
The Research & Results 2009 is once again at the M,O,C, in Munich and takes place on 28th and 29th October 2009. The huge success of these three events so far has proved: For all those who are active in market research and those who intend to start implementing market research, this event is the ideal forum.
ODC Services will be represented with a stand again to exchange current industry-news and above all, to discuss the latest developments from the field of online access panels with you.
More Information:
ODC Royal Flush Invitational 2009 (27th October)
By now, it's become something of a tradition that on the eve before the Research & Results trade fair, several guests gather in the ODC Services offices to take part in the legendary poker tournament.
A professional casino atmosphere and a high degree of tension, without having to worry about the finances are the guarantee for an amusing evening and a good trade fair kick-off.
The seats are in great demand so keep a gap in your calendar to register!
For further information and your registration, please contact
info@odc-services.com
Insight Show 2009 (30th June - 1st July)
The Insight Show in London will take place at a different location this year, namely the Grand Hall Olympia. The exhibition is one of the year's major events in the market research world and is intended for buyers and sellers alike. There will be approximately 120 exhibitors and numerous speeches and discussions which will provide information about all the latest market research innovations.
All international market research organizations, such as MRS, AURA and ICG therewill also be attending. - So will we of course!
More information:
44th congress of German Market Research (6th - 8th May 2009)
Mobility is one of the mega trends that defines the lives of people in the economy and in politics today and will do so even more in the future. Mobility creates freedom and is the foundation of our work, our consumption and our way of life. "On the move - The many facets of mobility" is the topic of the 44th BVM congress, that runs from 6th-8th May 2009 in Dresden.
ODC will be represented at the podium discussion "NEON". You can find an overview of the agenda here.
More information:
GOR 2009
(6th - 8th April 2009)
This run of international conferences took place in 2009 for the 11th time and is the largest series of events on the topic of online research. It is carried out by The German Society for
Online Research (DGOF) and ran from 6th - 8th April at the university of Wien.
GORs goal is to present the newest research findings and innovative developments in all areas of online research to a broad international audience. International Scholars and practitioners in the area of online research are cordially invited.
ODC was represented at the round table "Online Data Collection" and was involved as co-writer for a lecture from Stefan Laufer from Globalpark on the effect of flash questions in online surveys.
More Information:
NEON Plenum
(5th March 2009)
NEON encourages an exchange of opinions about the possibilities of online research and the needs of the market participants. On doing so, NEON wishes to publicly communicate orientation and transparency in reference to the quality of online market research.
At the NEON plenum on 5th March 2009, the following questions were addressed:
To what extent does the use of multimedia influence the results of online surveys?
How can browser add-ons be utilized for online market research purposes?
Which opportunities does Twitter offer for online surveys?
More Information:
Research & Results 2008
The Research & Results 2008 is the German trade show for the market research industry with a clear focus on business networking. The previous events in 2006 and 2007 were extremely successful.
The Research & Results 2008 will take place in Munich at the M,O,C, Convention Centre from 18 - 19 November 2008 with opening hours from 09.00 - 18.00 hrs. Admission is free for registered visitors. Visit us at booth 187 hall 1.
Additionally Mathias Peichl and Christoph Irmer will give a lecture entitled: "Ganzheitliches Qualitätsmanagement in Online-Access-Panels" (holistic quality management in online access panels) on September 18th at 9:30 in room 3. We look forward to your attendance!
Find more information here:
ESOMAR PANEL RESEARCH 2008
The research industry as a whole is at the edge of a new era where clients and providers are looking for partnerships to invest in the future of business. At the same time, facts are showing us that a decreasing number of clients view online research as a valuable decision-making tool. Has the online panel industry been too absorbed by its own issues and lost perspective? Time to zoom out and look at the bigger business spectrum whilst pushing for internal excellence!
At the ESOMAR Panel Research 2008 Conference in Dublin (Octobre 21-23th), the Panel Research Industry is placed in a broader context, exploring and confronting the roles of suppliers, agencies and end-clients.
More informationen:
43. Congress of the German market study
On June 5 and 6, 2008, experts in marketing, media and opinion research as well as marketing, sales promotion and media will get together as guests of the BVM at the 43rd Congress of German Marketing Research held at the CongressCenter Hamburg (CCH). Themed "Convergence, Communication and Consumer: Advertising and Media in the 'Attention Society'", the congress will feature discussions of speakers and congress participants about the latest trends, novel insights and innovative instruments in advertising and research of media impacts.
More informationen (in german only):
GENERAL ONLINE RESEARCH '08
From March 10 to 12, GOR 2008 will open its gates in Hamburg to online researches all over Germany and Europe this year where the latest developments and trends in the wide filed of online research will be discussed. Among the invited speakers will be Christoph Bender, Director of Panel Management at ODC Services GmbH with his talk "A Panelists Scoring Model for an even allocation of surveys with different incidences".
Moreover, ODC Services GmbH will be main sponsor of the newly-arranged competition "Best-Practice in Online Marketing Research".
More informationen:
Research & Results 2007
The german magazine for media, market- and marketing results, Research & Results, is going to host the second german trade fair for market research in munich.
The premiere of Research & Results 2006, the first German trade show for the market research industry with a clear focus on business networking, was extremely successful.
The Research & Results 2007 show will take place in Munich at the M,O,C, Convention Centre from 20 - 21 November 2007, being open from 09.00 - 18.00 hrs. Admission is free for registered visitors. Meet ODC Services at our booth.
Find more information here:
ESOMAR PANEL RESEARCH 2007
"Good quality, good business" is the headline this year at the Esomar Panel Research Conference in Orlando, October 28th to 30th. As the Online Panel Research industry continues to grow, so does the media attention surrounding online research. Thus it is more important than ever to take away client concerns and establish the integrity of panel research.
This year Christoph Irmer (ODC) is invited as speaker and will give a lecture entitled:
Respondent authenticity
A biometrical approach to authenticate panellists
Find more information here:
GOR poster dissertation
At this year General Online Research Conference in Leipzig Christoph Irmer and Mathias Peichl (ODC) presented, together with Dr. Olaf Wenzel (Skopos GmbH & Co.KG), a poster dissertation about Paneloverlap.
It is important to ensure that members of a panel as possible are not registered in other panels. This is so that we can minimise the risk of multiple answers (if clients conduct their studies with several panel suppliers) and keep the number of so-called "incentive-hunters" in the panel to a minimum.
In order to find out how high the panel-overlap with other panel suppliers actually is, ODC Services conducted an internal study. Using the RRT method (Randomised Response Technique), a panel-overlap of 4% is found with 707 respondents in the German opinion people panels. With the RRT method, we don't ask about participation in our panels in the usual way. In fact, we use special question technology to achieve realistic values about sensitive topics. This low score of 4% confirms our belief that we should continue to recruit actively and use as varied a range of recruiting sources as possible (offline and online).
Have a look at the poster here: panel overlap and learning effects on panelists (pdf)
BVM 2007
The 42nd Congress of German Market Research will take place in June, 28th and 29th, in Frankfurt am Main. The Congress will deal with the topics "Brand and Brand Value" and "Brand Communication". Brands are value drivers and more and more the most valuable future asset of a company. The Congress of German Market Research will deal with current questions of brand development and -leading. We're looking forward to meet you at our booth!
Find more information here:
GENERAL ONLINE RESEARCH '07
The 9th International GOR Conference 2007 will take place in March, 26-28th, at the University of Leipzig, Germany. Conference topics include theories, methods, and findings concerning social and business aspects of the Internet and mobile communication.
The aim of the conference is to document the progress of Internet science, innovative developments, and practical experience.
Of course, ODC Services will be there to share experiences and ideas.
Find more information here:
ESOMAR Panel Research Conference
"Quality remains a great concern for the whole industry". This sentence will be the focus at the Esomar Panel Research Conference in Barcelona, November 27th to 29th. Panel research continues to grow and receive the lion's share of budgets. With the expansion of online, questions of quality, integrity, respondent experience and panel ethics are as relevant now as ever. Share your thinking about and visit us, at our booth at the conference!
Find more information here:
Research & Results 2006
The german magazine for media, market- and marketing results, Research & Results, is going to host the first german trade fair for market research in munich.
The event will take place in November, the 15th and 16th, at the M.O.C. in munich. Meet ODC Services at our booth nr. 1108.
Find more information here:
Review: MRS Conference
Online research offers speed, volume and costs efficiency, but what of quality? And, with the rise of new qualitative techniques, are researchers taking full advantage of the medium? Where is the online market heading? These are the questions, which were discussed at the MRS conference in London, on October, the 3rd, 2006. Christoph Irmer gave a lecture on "Quality in Online Access Panels" (download pdf).
Find more information here:
Review: GOR 2006
This year at the GOR in Bielefeld, 400 visitors were able to exchange innovative developments and practical experiences in the field of internet, - online- and mobile communication. ODC Services presented a large agenda with information about their services to their clients. We are happy to have socialised with so many new and interesting people and to have met many known faces as well and we are very excited what the next months will bring.
Find more information here:
Review: BVM 2006
On this years may, the 4th and 5th, Nuremberg was the meeting point for market researchers from all over Germany and neighbour countries. The congress dealt with chances and risks of new information- and communication-media for the business. Furthermore there was a gala diner with the german market research award ceremony and the trade fair, where institutes and market research providers, ODC Services amongst them, presented their company.
Find more information here:
upcoming events:
45. BVM Congress (16th - 18th June)
Open Innovation and Co-Creation, Crowdsourcing and Mass Customization are only some of the nowadays most used word expressions in the Branding, Marketing and Market Research world. Those are the center of the topics to be discussed in Bonn at the 45. BVM Congresses.It is not decided yet, who from our team will attend this congress. But one thing is sure: ODC Services will be there!
We will keep you inform!
More Information:
GOR Conference 2010 (26th - 28th May)
Steffi Preiss, Florian Tress and Christoph Irmer will attend the GOR Conference. The focus of the GOR is the discussion of basic research, innovative developments, and practical experiences in the field of online research. Based on our experiences and knowledge our team will held two speeches:
Thursday, May 27th, 12pm
Friday, May 28th, 2.15pm - together with Thomas Donath, Managing Director of Nordlight Research.
More Information:
NEON Plenum
(23rd April 2010)
NEON encourages an exchange of opinions about the possibilities of online research and the needs of the market participants. On doing so, NEON wishes to publicly communicate orientation and transparency in reference to the quality of online market research.
At the NEON plenum on 23rd Arpil 2010, the following questions were addressed:Qualitative Online-Forschung: welchen Beitrag kann sie leisten?
Eintauchen und zuhoeren: Die Ermittlung tiefgehender Consumer Insights mithilfe von Weblog Befragungen
More Information:
past events:
Mobile Research Conference 2010 (8th - 9th March)
Our dear colleague and Director of Panel Management Christoph Bender will attend the Mobile Research Conference in London to learn and share insights and latest developments in Mobile Research.The Mobile Research Conference is the only industry event entirely dedicated to mobile surveys, connecting scientific research and best corporate practice.
More Information:
AIMRI (5th March)
Our international Sales Manager and native Italian, Silvia Fracchia, flys to Rome to attend the AIMRI Meeting: "Panel research revisited" . The meeting will be focused on topics like "Problems with overlapping panels" or "How to retain the enthusiasm of the panellists?". More Information:
Research & Results 2009 (28th - 29th October)
The Research & Results 2009 is once again at the M,O,C, in Munich and takes place on 28th and 29th October 2009. The huge success of these three events so far has proved: For all those who are active in market research and those who intend to start implementing market research, this event is the ideal forum.ODC Services will be represented with a stand again to exchange current industry-news and above all, to discuss the latest developments from the field of online access panels with you.
More Information:
ODC Royal Flush Invitational 2009 (27th October)
By now, it's become something of a tradition that on the eve before the Research & Results trade fair, several guests gather in the ODC Services offices to take part in the legendary poker tournament.
A professional casino atmosphere and a high degree of tension, without having to worry about the finances are the guarantee for an amusing evening and a good trade fair kick-off.The seats are in great demand so keep a gap in your calendar to register!
For further information and your registration, please contact
info@odc-services.com
Insight Show 2009 (30th June - 1st July)
The Insight Show in London will take place at a different location this year, namely the Grand Hall Olympia. The exhibition is one of the year's major events in the market research world and is intended for buyers and sellers alike. There will be approximately 120 exhibitors and numerous speeches and discussions which will provide information about all the latest market research innovations.All international market research organizations, such as MRS, AURA and ICG therewill also be attending. - So will we of course!
More information:
44th congress of German Market Research (6th - 8th May 2009)
Mobility is one of the mega trends that defines the lives of people in the economy and in politics today and will do so even more in the future. Mobility creates freedom and is the foundation of our work, our consumption and our way of life. "On the move - The many facets of mobility" is the topic of the 44th BVM congress, that runs from 6th-8th May 2009 in Dresden.ODC will be represented at the podium discussion "NEON". You can find an overview of the agenda here.
More information:
GOR 2009
(6th - 8th April 2009)
This run of international conferences took place in 2009 for the 11th time and is the largest series of events on the topic of online research. It is carried out by The German Society for
Online Research (DGOF) and ran from 6th - 8th April at the university of Wien.
GORs goal is to present the newest research findings and innovative developments in all areas of online research to a broad international audience. International Scholars and practitioners in the area of online research are cordially invited.
ODC was represented at the round table "Online Data Collection" and was involved as co-writer for a lecture from Stefan Laufer from Globalpark on the effect of flash questions in online surveys.
More Information:
NEON Plenum
(5th March 2009)
NEON encourages an exchange of opinions about the possibilities of online research and the needs of the market participants. On doing so, NEON wishes to publicly communicate orientation and transparency in reference to the quality of online market research.
At the NEON plenum on 5th March 2009, the following questions were addressed:To what extent does the use of multimedia influence the results of online surveys?
How can browser add-ons be utilized for online market research purposes?
Which opportunities does Twitter offer for online surveys?
More Information:
Research & Results 2008
The Research & Results 2008 is the German trade show for the market research industry with a clear focus on business networking. The previous events in 2006 and 2007 were extremely successful.The Research & Results 2008 will take place in Munich at the M,O,C, Convention Centre from 18 - 19 November 2008 with opening hours from 09.00 - 18.00 hrs. Admission is free for registered visitors. Visit us at booth 187 hall 1.
Additionally Mathias Peichl and Christoph Irmer will give a lecture entitled: "Ganzheitliches Qualitätsmanagement in Online-Access-Panels" (holistic quality management in online access panels) on September 18th at 9:30 in room 3. We look forward to your attendance!
Find more information here:
ESOMAR PANEL RESEARCH 2008
The research industry as a whole is at the edge of a new era where clients and providers are looking for partnerships to invest in the future of business. At the same time, facts are showing us that a decreasing number of clients view online research as a valuable decision-making tool. Has the online panel industry been too absorbed by its own issues and lost perspective? Time to zoom out and look at the bigger business spectrum whilst pushing for internal excellence!At the ESOMAR Panel Research 2008 Conference in Dublin (Octobre 21-23th), the Panel Research Industry is placed in a broader context, exploring and confronting the roles of suppliers, agencies and end-clients.
More informationen:
43. Congress of the German market study
On June 5 and 6, 2008, experts in marketing, media and opinion research as well as marketing, sales promotion and media will get together as guests of the BVM at the 43rd Congress of German Marketing Research held at the CongressCenter Hamburg (CCH). Themed "Convergence, Communication and Consumer: Advertising and Media in the 'Attention Society'", the congress will feature discussions of speakers and congress participants about the latest trends, novel insights and innovative instruments in advertising and research of media impacts.
More informationen (in german only):
GENERAL ONLINE RESEARCH '08
From March 10 to 12, GOR 2008 will open its gates in Hamburg to online researches all over Germany and Europe this year where the latest developments and trends in the wide filed of online research will be discussed. Among the invited speakers will be Christoph Bender, Director of Panel Management at ODC Services GmbH with his talk "A Panelists Scoring Model for an even allocation of surveys with different incidences". Moreover, ODC Services GmbH will be main sponsor of the newly-arranged competition "Best-Practice in Online Marketing Research".
More informationen:
Research & Results 2007
The german magazine for media, market- and marketing results, Research & Results, is going to host the second german trade fair for market research in munich.The premiere of Research & Results 2006, the first German trade show for the market research industry with a clear focus on business networking, was extremely successful.
The Research & Results 2007 show will take place in Munich at the M,O,C, Convention Centre from 20 - 21 November 2007, being open from 09.00 - 18.00 hrs. Admission is free for registered visitors. Meet ODC Services at our booth.
Find more information here:
ESOMAR PANEL RESEARCH 2007
"Good quality, good business" is the headline this year at the Esomar Panel Research Conference in Orlando, October 28th to 30th. As the Online Panel Research industry continues to grow, so does the media attention surrounding online research. Thus it is more important than ever to take away client concerns and establish the integrity of panel research. This year Christoph Irmer (ODC) is invited as speaker and will give a lecture entitled:
Respondent authenticity
A biometrical approach to authenticate panellists
Find more information here:
GOR poster dissertation
At this year General Online Research Conference in Leipzig Christoph Irmer and Mathias Peichl (ODC) presented, together with Dr. Olaf Wenzel (Skopos GmbH & Co.KG), a poster dissertation about Paneloverlap.It is important to ensure that members of a panel as possible are not registered in other panels. This is so that we can minimise the risk of multiple answers (if clients conduct their studies with several panel suppliers) and keep the number of so-called "incentive-hunters" in the panel to a minimum.
In order to find out how high the panel-overlap with other panel suppliers actually is, ODC Services conducted an internal study. Using the RRT method (Randomised Response Technique), a panel-overlap of 4% is found with 707 respondents in the German opinion people panels. With the RRT method, we don't ask about participation in our panels in the usual way. In fact, we use special question technology to achieve realistic values about sensitive topics. This low score of 4% confirms our belief that we should continue to recruit actively and use as varied a range of recruiting sources as possible (offline and online).
Have a look at the poster here: panel overlap and learning effects on panelists (pdf)
BVM 2007
The 42nd Congress of German Market Research will take place in June, 28th and 29th, in Frankfurt am Main. The Congress will deal with the topics "Brand and Brand Value" and "Brand Communication". Brands are value drivers and more and more the most valuable future asset of a company. The Congress of German Market Research will deal with current questions of brand development and -leading. We're looking forward to meet you at our booth!
Find more information here:
GENERAL ONLINE RESEARCH '07
The 9th International GOR Conference 2007 will take place in March, 26-28th, at the University of Leipzig, Germany. Conference topics include theories, methods, and findings concerning social and business aspects of the Internet and mobile communication.The aim of the conference is to document the progress of Internet science, innovative developments, and practical experience.
Of course, ODC Services will be there to share experiences and ideas.
Find more information here:
ESOMAR Panel Research Conference
"Quality remains a great concern for the whole industry". This sentence will be the focus at the Esomar Panel Research Conference in Barcelona, November 27th to 29th. Panel research continues to grow and receive the lion's share of budgets. With the expansion of online, questions of quality, integrity, respondent experience and panel ethics are as relevant now as ever. Share your thinking about and visit us, at our booth at the conference! Find more information here:
Research & Results 2006
The german magazine for media, market- and marketing results, Research & Results, is going to host the first german trade fair for market research in munich.The event will take place in November, the 15th and 16th, at the M.O.C. in munich. Meet ODC Services at our booth nr. 1108.
Find more information here:
Review: MRS Conference
Online research offers speed, volume and costs efficiency, but what of quality? And, with the rise of new qualitative techniques, are researchers taking full advantage of the medium? Where is the online market heading? These are the questions, which were discussed at the MRS conference in London, on October, the 3rd, 2006. Christoph Irmer gave a lecture on "Quality in Online Access Panels" (download pdf). Find more information here:
Review: GOR 2006
This year at the GOR in Bielefeld, 400 visitors were able to exchange innovative developments and practical experiences in the field of internet, - online- and mobile communication. ODC Services presented a large agenda with information about their services to their clients. We are happy to have socialised with so many new and interesting people and to have met many known faces as well and we are very excited what the next months will bring. Find more information here:
Review: BVM 2006
On this years may, the 4th and 5th, Nuremberg was the meeting point for market researchers from all over Germany and neighbour countries. The congress dealt with chances and risks of new information- and communication-media for the business. Furthermore there was a gala diner with the german market research award ceremony and the trade fair, where institutes and market research providers, ODC Services amongst them, presented their company. Find more information here:
