The use of internet access panels for sampling and questioning is a relatively new research technique. It will take some time before uniform quality standards can be defined and adopted across the industry. In the early stages of a methodological development there will be many different approaches attempted by research suppliers.

Research buyers who wish to get a more thorough understanding of the methodology offered by a research provider can use the following set of 25 questions as the basis of a discussion of methodology.

Reputable suppliers with established methodologies and active panel management policies will be able to provide answers to these questions. The decision to go ahead or not can then be made on an informed understanding of the approach being offered and its likely quality.

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Yes, our online panels are actively managed.




 
All panel-counts communicated by ODC Services are based on the number of active panel members.




 
Yes, all our panel-members have registered at opinion-people via a double-opt-in process.

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