The ESOMAR Guide to Conducting Research on the Internet, as published in 2005, contains a section with 25 questions. The questions were designed to help researchers discuss online access panel research methodology by creating a framework and language for dialogue. Since the ESOMAR guide was published the growth in online research has been enormous and ESOMAR has therefore revised the questions to reflect current issues and published the new revised 26 questions in 2008.

At ODC Services, we warmly welcome these questions and see them as an opportunity for us to provide you with information, not only about what we do but how we do it.

On the following sites, you will find succinct explanations and insights into all areas of our business. They are not meant as a comprehensive handbook but more as an outline and brief first impression. We hope they will help you gain a feeling for our focus, principles and philosophy.

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What experience does your company have with providing online samples for market research?

ODC Services has been providing speedy, reliable and high quality, full service Online Access Panel solutions since its birth in November 2005 with many of its staff bringing experience of more than 10 years in the field of online-sampling.



Please describe and explain the types of source(s) for the online sample that you provide (are these databases, actively managed panels, direct marketing lists, web intercept sampling, river sampling or other)?

Our "Opinion People" members are recruited using diverse online and offline methods.


What do you consider to be the primary advantage of your sample over other sample sources in the market place?

At ODC Services, we adopt an integral qualitative approach to all aspects of our business.


If the sample source is a panel or database, is the panel or database used solely for market research? If not, please explain.

We treat our respondent's personal data with the strictest confidentially and it is not used for direct marketing or any other marketing activities but purely for market research purposes.


How do you source groups that may be hard-to-reach on the internet?

As ODC operates an invitation only method, we can actively recruit those hard to reach candidates through specialized recruitment partners.


What are people told when they are recruited?

Members or potential members of www.opinion-people.com are told that they will have the chance to be involved in the development of future products and services, influence trends and decisions made by governments, businesses, the society or by consumer brands.

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